Industry News, Ink Manufacturers News

Avient Offers Insights Into Color Preferences in 2023

Generational changes, environmental concerns, and a new digital universe expected to drive color preferences in 2023.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Avient Corporation announced the release of ColorForward 2023, the 17th edition of the annual color forecasting guide for the plastics industry created by its ColorWorks™ team. As it has for almost two decades, a group of color and social trend experts from around the world convened for five days to identify four global trends that can be expected to influence consumers’ response to color over the next few years. The team assigned five colors and/or color effects to represent key elements of ea...

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